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How to Measure the Success of Your PR Campaign (Metrics That Matter)
Integrated PR & Marketing

How to Measure the Success of Your PR Campaign (Metrics That Matter)

  • Pearson Hardmann
  • Posted on December 11, 2025
  • 0 comments
For decades, the public relations industry operated inside a comfortable "black box." Brands would hire an expensive agency, the ...
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B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach
Integrated PR & Marketing

B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach

  • Pearson Hardmann
  • Posted on December 4, 2025
  • 0 comments
There is a common misconception in the startup world that publicity is just publicity, regardless of what you sell ...
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Press Releases vs. Sponsored Articles: Where Should You Spend Your Budget?
Public Relations

Press Releases vs. Sponsored Articles: Where Should You Spend Your Budget?

  • Pearson Hardmann
  • Posted on November 26, 2025
  • 0 comments
Every marketing director and business owner eventually faces the same dilemma when staring at their quarterly budget spreadsheet. You ...
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Crisis Management 101: How to Save Your Brand from Negative Press
Integrated PR & Marketing

Crisis Management 101: How to Save Your Brand from Negative Press

  • Pearson Hardmann
  • Posted on November 24, 2025
  • 0 comments
Imagine waking up on a Tuesday morning, reaching for your phone, and seeing your company’s name trending on Twitter ...
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Event PR in 2025: Virtual, Hybrid and In-Person Events
Public Relations

Event PR in 2025: Virtual, Hybrid and In-Person Events

  • Pearson Hardmann
  • Posted on October 16, 2025
  • 0 comments
Public relations for events has transformed dramatically over the past few years. What once relied on press releases and ...
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Crisis Management in the Digital Age: Responding Quickly & Effectively
Public Relations

Crisis Management in the Digital Age: Responding Quickly & Effectively

  • Pearson Hardmann
  • Posted on October 7, 2025
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In today’s fast-moving digital world, a single tweet, a viral video, or an online review can redefine a brand’s ...
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5 Press Release Mistakes That Harm Your SEO – And How Pearson Hardman Solves Them
Digital Marketing

5 Press Release Mistakes That Harm Your SEO – And How Pearson Hardman Solves Them

  • Pearson Hardmann
  • Posted on October 3, 2025
  • 0 comments
Press releases are still one of the most underrated tools in digital marketing. They have the power to make ...
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Future PR Trends: Hyper-Local & Regional Content in India
Public Relations

Future PR Trends: Hyper-Local & Regional Content in India

  • Pearson Hardmann
  • Posted on September 30, 2025
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Public Relations (PR) in India has entered a transformative era. For decades, PR was mostly about national campaigns that ...
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Local SEO Tips for PR Agencies: Targeting Pune + Maharashtra Clients
Public Relations

Local SEO Tips for PR Agencies: Targeting Pune + Maharashtra Clients

  • Pearson Hardmann
  • Posted on September 25, 2025
  • 0 comments
Running a PR agency in a competitive market like Pune or anywhere across Maharashtra means you’re constantly looking for ...
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Reputation Management: Handling Negativity in Social Media & Press
Digital Marketing

Reputation Management: Handling Negativity in Social Media & Press

  • Pearson Hardmann
  • Posted on September 24, 2025
  • 0 comments
In the digital age, your brand’s reputation travels faster than any marketing campaign. A single negative tweet, a viral ...
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