Integrated PR & Marketing How to Measure the Success of Your PR Campaign (Metrics That Matter) Pearson Hardmann Posted on December 11, 2025 0 comments For decades, the public relations industry operated inside a comfortable "black box." Brands would hire an expensive agency, the ... Continue Reading
Integrated PR & Marketing B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach Pearson Hardmann Posted on December 4, 2025 0 comments There is a common misconception in the startup world that publicity is just publicity, regardless of what you sell ... Continue Reading
Public Relations Press Releases vs. Sponsored Articles: Where Should You Spend Your Budget? Pearson Hardmann Posted on November 26, 2025 0 comments Every marketing director and business owner eventually faces the same dilemma when staring at their quarterly budget spreadsheet. You ... Continue Reading
Integrated PR & Marketing Crisis Management 101: How to Save Your Brand from Negative Press Pearson Hardmann Posted on November 24, 2025 0 comments Imagine waking up on a Tuesday morning, reaching for your phone, and seeing your company’s name trending on Twitter ... Continue Reading
Public Relations Event PR in 2025: Virtual, Hybrid and In-Person Events Pearson Hardmann Posted on October 16, 2025 0 comments Public relations for events has transformed dramatically over the past few years. What once relied on press releases and ... Continue Reading
Public Relations Crisis Management in the Digital Age: Responding Quickly & Effectively Pearson Hardmann Posted on October 7, 2025 0 comments In today’s fast-moving digital world, a single tweet, a viral video, or an online review can redefine a brand’s ... Continue Reading
Digital Marketing 5 Press Release Mistakes That Harm Your SEO – And How Pearson Hardman Solves Them Pearson Hardmann Posted on October 3, 2025 0 comments Press releases are still one of the most underrated tools in digital marketing. They have the power to make ... Continue Reading
Public Relations Future PR Trends: Hyper-Local & Regional Content in India Pearson Hardmann Posted on September 30, 2025 0 comments Public Relations (PR) in India has entered a transformative era. For decades, PR was mostly about national campaigns that ... Continue Reading
Public Relations Local SEO Tips for PR Agencies: Targeting Pune + Maharashtra Clients Pearson Hardmann Posted on September 25, 2025 0 comments Running a PR agency in a competitive market like Pune or anywhere across Maharashtra means you’re constantly looking for ... Continue Reading
Digital Marketing Reputation Management: Handling Negativity in Social Media & Press Pearson Hardmann Posted on September 24, 2025 0 comments In the digital age, your brand’s reputation travels faster than any marketing campaign. A single negative tweet, a viral ... Continue Reading