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The Power of Pilot Programs: Low-Risk Entry for High-Value Leads
Integrated PR & Marketing

The Power of Pilot Programs: Low-Risk Entry for High-Value Leads

  • Pearson Hardmann
  • Posted on January 31, 2026
  • 0 comments
Introduction In today’s competitive business landscape, decision-makers are cautious. Budgets are scrutinized, timelines are tight, and every investment is expected ...
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Smart Irrigation & Drones: Marketing Tech as a Labor Solution for Modern Agriculture
Integrated PR & Marketing

Smart Irrigation & Drones: Marketing Tech as a Labor Solution for Modern Agriculture

  • Pearson Hardmann
  • Posted on January 26, 2026
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Introduction Across farms worldwide, one challenge keeps resurfacing in conversations with growers, agribusiness owners, and agri-tech marketers alike. Labor is ...
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Programmatic OOH: Making Billboards Talk to Your Phone
Integrated PR & Marketing

Programmatic OOH: Making Billboards Talk to Your Phone

  • Pearson Hardmann
  • Posted on January 9, 2026
  • 0 comments
Imagine you are walking down a bustling city street on a crisp Tuesday afternoon in early 2026. As you ...
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2026 Manifesto: Why Traditional Agencies Are Becoming Obsolete
Integrated PR & Marketing

2026 Manifesto: Why Traditional Agencies Are Becoming Obsolete

  • Pearson Hardmann
  • Posted on January 5, 2026
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The marketing landscape in 2026 looks nothing like the industry we navigated just a few years ago because the ...
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Beyond Video Courses: Marketing Community-Led Learning Hubs
Integrated PR & Marketing

Beyond Video Courses: Marketing Community-Led Learning Hubs

  • Pearson Hardmann
  • Posted on December 29, 2025
  • 0 comments
For nearly a decade, the digital education market followed a predictable and ultimately flawed blueprint where success was measured ...
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Unified Commerce: Merging Offline Stores with Digital Brains
Integrated PR & Marketing

Unified Commerce: Merging Offline Stores with Digital Brains

  • Pearson Hardmann
  • Posted on December 26, 2025
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The retail world has reached a definitive crossroads where the traditional boundaries between physical and digital spaces have not ...
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Ready for Growth? Your 90-Day Marketing Roadmap Starts Here
Integrated PR & Marketing

Ready for Growth? Your 90-Day Marketing Roadmap Starts Here

  • Pearson Hardmann
  • Posted on December 16, 2025
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There is a specific kind of anxiety that plagues business owners and marketing directors at the start of a ...
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The Pearson Hardman Process: How We Onboard & Scale Clients
Integrated PR & Marketing

The Pearson Hardman Process: How We Onboard & Scale Clients

  • Pearson Hardmann
  • Posted on December 13, 2025
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Finding a marketing partner is easy, but finding a strategic ally that treats your business goals with the same ...
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How to Measure the Success of Your PR Campaign (Metrics That Matter)
Integrated PR & Marketing

How to Measure the Success of Your PR Campaign (Metrics That Matter)

  • Pearson Hardmann
  • Posted on December 11, 2025
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For decades, the public relations industry operated inside a comfortable "black box." Brands would hire an expensive agency, the ...
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B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach
Integrated PR & Marketing

B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach

  • Pearson Hardmann
  • Posted on December 4, 2025
  • 0 comments
There is a common misconception in the startup world that publicity is just publicity, regardless of what you sell ...
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