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Recent Posts

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Using LinkedIn for PR: Best Practices for Thought Leadership
Integrated PR & Marketing

Using LinkedIn for PR: Best Practices for Thought Leadership

  • Pearson Hardmann
  • Posted on October 6, 2025
  • 0 comments
LinkedIn has transformed from a professional networking site into a powerful PR and marketing tool. For individuals and brands looking ...
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Why Startups Need a PR Agency to Compete Globally
Public Relations

Why Startups Need a PR Agency to Compete Globally

  • Pearson Hardmann
  • Posted on October 4, 2025
  • 0 comments
In today’s fast-paced digital world, having an innovative product is not enough. Startups must gain visibility and credibility to ...
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5 Press Release Mistakes That Harm Your SEO – And How Pearson Hardman Solves Them
Digital Marketing

5 Press Release Mistakes That Harm Your SEO – And How Pearson Hardman Solves Them

  • Pearson Hardmann
  • Posted on October 3, 2025
  • 0 comments
Press releases are still one of the most underrated tools in digital marketing. They have the power to make ...
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Influencer vs Traditional Media: What Do Indians Trust More?
Digital Marketing

Influencer vs Traditional Media: What Do Indians Trust More?

  • Pearson Hardmann
  • Posted on October 1, 2025
  • 0 comments
In a country as diverse and dynamic as India, the way people consume information has changed dramatically in just ...
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Future PR Trends: Hyper-Local & Regional Content in India
Public Relations

Future PR Trends: Hyper-Local & Regional Content in India

  • Pearson Hardmann
  • Posted on September 30, 2025
  • 0 comments
Public Relations (PR) in India has entered a transformative era. For decades, PR was mostly about national campaigns that ...
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Why Brand Identity Is Critical Before Running Any Campaign
Branding & Storytelling

Why Brand Identity Is Critical Before Running Any Campaign

  • Pearson Hardmann
  • Posted on September 29, 2025
  • 0 comments
Launching a marketing campaign without a solid brand identity is like setting sail without a compass. You may reach an audience, ...
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Reputation Management: Handling Negativity in Social Media & Press
Digital Marketing

Reputation Management: Handling Negativity in Social Media & Press

  • Pearson Hardmann
  • Posted on September 24, 2025
  • 0 comments
In the digital age, your brand’s reputation travels faster than any marketing campaign. A single negative tweet, a viral ...
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Omnichannel Marketing: How It Elevates Campaign Reach
Digital Marketing

Omnichannel Marketing: How It Elevates Campaign Reach

  • Pearson Hardmann
  • Posted on September 22, 2025
  • 0 comments
Introduction In today’s hyper-connected world, customers are no longer confined to a single platform when interacting with brands. They may ...
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Top Influencer Engagement Strategies for Small Businesses in India
Digital Marketing

Top Influencer Engagement Strategies for Small Businesses in India

  • Pearson Hardmann
  • Posted on September 20, 2025
  • 0 comments
In today’s digital-first world, influencer marketing is no longer a trend—it’s a necessity. Social media has fundamentally changed how ...
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AI Tools Reshaping Public Relations in 2025: What Agencies Must Know
Public Relations

AI Tools Reshaping Public Relations in 2025: What Agencies Must Know

  • Pearson Hardmann
  • Posted on September 19, 2025
  • 0 comments
Public relations has always been the art of shaping perception—of telling stories that inspire trust, spark conversations, and ultimately ...
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