Digital Marketing Visual Search Mastery: Ranking Products Inside Camera Apps in the Age of AI Commerce Pearson Hardmann Posted on March 3, 2026 Introduction: The Camera Has Become the New Search Engine A consumer stands inside a retail store in Mumbai. She notices ... Continue Reading
Public Relations Product Led PR Turning Free Trials into Paid Users in 2026 Pearson Hardmann Posted on February 27, 2026 Introduction In 2026, startups and SaaS companies are not struggling to get signups. They are struggling to convert free trials ... Continue Reading
Public Relations Product-Led PR: Letting Your Software Tell the Brand Story Pearson Hardmann Posted on January 22, 2026 0 comments The year 2026 has brought about a significant transformation in the way technology companies approach visibility, and the traditional ... Continue Reading
Integrated PR & Marketing B2B vs B2C PR: Why Your Tech Startup Needs a Different Approach Pearson Hardmann Posted on December 4, 2025 0 comments There is a common misconception in the startup world that publicity is just publicity, regardless of what you sell ... Continue Reading